1. Brand perception - Typographic variations can work with your logo to create a cohesive brand look. In design, fonts are not just the building blocks of words that speak for an organization, they can convey characteristics and undertones that support your organizations mission. These small details within an organization’s design can be the differentiating factor so it’s important to invest in finding the right fit. Typographic differentiation is one such detail that can be tailored to covery strength, trustworthiness, playfulness or professionalism. Take a look - Each of the fonts below convey’s a slightly different tone even though the words remain the same.
Good Fonts Bad Fonts
3. Individuality - Be unique! Be bold! Be typographically creative! Eye-catching fonts are interesting and can add another level of meaning to the materials they grace. A word of warning: Be sure your typeface is properly formatted to maximize effectiveness. Some of the more unique design fonts can get overwhelming when used for large amounts of copy or in small sizes. If it feels too tight or looks messy, try adjusting the kerning and leading to space out the characters. It’s also not a bad idea to try a more exotic font as a header with something a bit more linear or contained for the body copy.
Whatever you choose, don’t confine yourself or your organization by simply using stock fonts provided. There are hundreds of new design fonts being created every year and no shortage of ideas in sight, so jump in and try something new. The important thing is finding a font that you’re not only comfortable with but will also bring value to your organization’s logo, print media, marketing materials, and other assets. Once you find this font, it can come to play a vital role in brand identity, perceptions and become a recognizable part of your brand to consumers.
Are you a designer? Do you have a font you’re saving for just the right opportunity? Tell us about it!