My goal was to get readers interested in what I had to say, which just happens to be something I’m really passionate about: healthy eating.
Recently, I tried something new with that site: sales.
That’s right – for a year, I’d just been focused on building my audience and gaining their trust.
Now, it’s time to sell my product.
I found some eCommerce solutions that would help me sell the products and services I believe in, and then I put them to use.
The results have been pretty cool – enough for me to want to share my experience with my fellow entrepreneurs.
What makes me so different from all the other websters out there offering advice?
I’m not a techie. I’m a jock, a husband, a father, a health enthusiast, and a business owner. But I’m definitely not a tech wizard.
And yet, I was able to find eCommerce tools that helped improve the functionality of my website and reach some of my business goals.
I know that a lot of the people who read my blog and communicate with me regularly are very similar to me. They’re budding entrepreneurs without a tech background.
Believe me, guys – if I can find solutions to improve my eCommerce functionality, you can too.
What Is eCommerce? Why Should You Incorporate It Into Your Website?
eCommerce solutions help you sell your goods or services easily and effectively.
The better your tools, the easier it is for people to purchase what you’re selling. Some tools boast that they provide exceptional eCommerce functionality, but they really just make the shopping experience harder for your customers.
The importance of easy access to products, shopping carts, and payment options is similar to the importance of a well-thought-out website design.
If your website has a ton of ads and banners, as well as text all over your page – those who land on your website are going to be confused.
When potential customers don’t know where to go, they’re likely to leave in frustration.
A clear design, however, visually guides people to where they need to go.
Similarly, when you utilize eCommerce tools that are straightforward, your customers are more likely to make a purchase.
3 eCommerce Solutions That Will Help You Build and Grow Your Business
1. Adding a Shopping Cart to Your Existing Website
Personally, the one I found most useful was WooCommerce. This is a WordPress plug-in used by over 30% of online shops. The plug-in allows you to sell both physical as well as digital goods anywhere in the world.
What I especially like about WooCommerce is that the store owner is in control at all times. You can add tax, choose shipping options, and customize the storefront.
The downside of this plug-in are all the options. It can end up confusing for the newbie, non-techy entrepreneur.
Being in the biz for almost 17 years, this is one of my biggest concerns about using Worpdress. It is not for everyone and if you are looking for a quick and easy solution to sell your product(s) online, this may not be the option for you.
2. An All-In-One Shopping Cart Solution
Shopify is a great all-in-one solution. They handle hosting and managing the shopping cart code. You can sign-up with them to get a complete website and shopping cart package. If you have an existing website, they also offer plug-ins that work with WordPress.
Those who use Shopify love that it looks professional and is completely easy to use. Plus, the awesome folks at Shopify provide store owners with 24/7 support.
It’s a great option for optimal eCommerce functionality.
The downside of Shopify is that their jargon can be a bit confusing for customers, like using “collections” instead of “categories.” It’s just not as straightforward as some people would like.
3. Sell On Your website, Blog, Facebook, Twitter and More!
The current set up I have on my blog for my shop is completely FREE. Give it a try and buy some Green Power. You will see simple eCommerce in action and you will support my new business. :-)
Plus, Selz can be used on just about any website platform.
Another cool feature that Selz provides:
You can sell products directly from your YouTube videos. If your goal is to become a well-known YouTuber, you should look into Selz for your sales.
Up until now, PayPal and Stripe were two of my favorite ways to get paid online.
Everyone’s familiar with PayPal. It’s the standard for many online businesses and was one of the first of its kind.
Because so many people are familiar with PayPal, customers are more at ease using it.
Some customers may really like Stripe because it integrates with Apple products.
Apple and PayPal were in talks, but their deal fell through. Now Stripe is a preferred Apple merchant.
However, one of the other reasons and maybe the biggest reason I decided to go with Selz is they offer a payment option built right in their solution. So you do not need to connect with PayPal or Stripe. You can if you want, however you don't have to.
These are the reasons I decided to move forward with Selz.
As With Everything Online and In Business – There’s a Learning Curve
One thing I’ve learned over the past year is that nothing happens overnight. As much as we would all love to become overnight Internet sales gurus, it’s just not going to happen.
Making anything in business work well takes time and hard work. And there’s also a learning curve for most of us.
When I first started growing Eat Greens Every Day, there was so much to learn. That itself takes time, effort, and brain power.
Am I where I expected to be?
Well, not quite. I’d hoped to be making $250,000 from my online business. That hasn’t happened, but I’m on the road to success.
And you can be, too. If you’re willing to put forth the effort, you’re going to see results.
Thankfully, many great tools are available to help us build, market, and grow our businesses, including eCommerce solutions.
When you find the solutions that work best for your website and business goals, and put them to good use, you’ll soon be able to reach your entrepreneurial goals.
Do you have questions about eCommerce functionality? Let me know in the comments below. I’d love to offer my support and tell you more about what’s worked for me.