These branding tools can help you do just that. Through the clever and cost-effective automation of processes every business has to carry out, they can make your life a lot easier, and your company responsibilities considerably less draining. Let’s see how.
It’s no use putting work into building a brand if you don’t know what’s working and what isn’t. What image is actually reaching people when they look into you? It’s a pain to try to figure it all out manually, clawing through search results with no clear direction. And if you find a really negative result, what are you supposed to do about it?
BrandYourself is a tool for tracking your online branding efforts over time, discerning what isn’t working and helping you implement improvements. All you need to do is confirm your details, allow read access to any relevant social media accounts (this is optional, however), and get a comprehensive account of how your brand comes across to a searcher.
Every business needs a logo— something to emblazon across every piece of media you produce, every header you design, and every social media account you run. But when you’re just getting a business up and running, you might not want to commit a lot of time and money to figuring out the perfect logo.
As a full solution, a stopgap, or merely a source of inspiration, LogoJoy has something to offer. LogoJoy is a service that uses sophisticated learning algorithms to generate a stream of logo designs to suit the provided requirements.
And if you find an option you think could work with some slight changes, you can buy your chosen logo with an hour of work from a professional designer to tweak it to your liking.
Most of the time, graphic design takes a lot of work— both the work put into creating the graphics, and the work put into become proficient with the software suite. I’m reasonably handy with Adobe Photoshop, for instance, but I’ve been using it for well over a decade.
Canva, on the other hand, demands remarkably little familiarity with design software. It offers a huge range of templates for you to play with, making it possible to cobble together attractive visual layouts without having any idea how kerning works or what the golden ratio means.
Having created your custom arrangements, you can then use them again and again, tweaking them as you see fit. Simply add in your own custom image resources (or use stock photos), throw in some content suitable for the occasion, and you’ll have something great in minutes.
Overall, Canva is an incredible tool, and all the more so since most of the service is entirely free to use, and the paid elements (some features and templates) are very reasonably priced.
Social media comments can have an enormous effect on your branding. You can provide excellent customer experiences for a long time, only to see your efforts thoroughly undermined by a single piece of needlessly-vitriolic criticism from someone influential (even if they’re not really part of your industry).
Through Mention, you can keep track of who’s talking about you, rank them by how much clout they have across social media, place them geographically so you can prioritize them accordingly, and directly address their feedback, good or bad, through your linked social media accounts.
Speaking of social media, getting your business out there generally calls for some kind of content production, or at least content curation. You need to be establishing your company as an authority in its field, showing that you know what you’re talking about, and demonstrating your dedication to building a positive reputation.
But with Twitter, Facebook, Snapchat, LinkedIn, Pinterest, Instagram, YouTube, and all the new platforms lurking on the horizon, it takes a massive amount of work to manually manage the consistent level of output required to make an impact.
That’s where Hootsuite comes in, making it easy to set up content calendars for all the major social media platforms, create the content, schedule it to be posted automatically, and track the performance levels, identifying which posts are getting the most views.
Presentations will always be a vital part of the business world because the pitching process is never going away. There will always be a need to create high-quality slideshows, usually in Microsoft Powerpoint or Google Slides, but it can be take a lot of time to get them done.
SlidesCarnival is a site full of free themes for Powerpoint and Slides— simply grab one that suits your aesthetic, tweak it to fit your branded content, and you’ll have most of the work done. Many of the templates also come with a variety of styles to choose from.
Well, there you have it: 6 excellent and cost-effective online branding tools you can use to save time and make your life a lot easier. They won’t replace expert assistance from a professional agency, but they should give you a solid start. Give them a try!