The Digital Down Low

How to Optimize a Shopify Blog that Canadian Customers Actually Want to Visit

11/15/2018

While starting a business might be a lot different in the modern era, it’s also easier. After all, there’s only so much land available for brick-and-mortar shops, yet the internet is an infinite space.

This makes a platform such as Shopify all the more precious, as it streamlines the process of planting your flag in the (digital) ground. With very little paperwork, your business can be up and running in no time.

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Beginner's Guide To Creating A Landing Page - 11 Key Design Elements [Infographic]

4/20/2018

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The Anatomy Of A (Perfect) Landing Page [Infographic]

While there are multiple strategies to drive more traffic to your website, one strategy that has time and again proven to be quite effective is a landing page. As a standalone web page designed for a particular goal completion (either to generate leads or to boost sales of a specific product), a landing page is a great marketing tool that can use for all marketing campaigns in order to boost your site’s conversion rate.

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6 Online Branding Tools To Make Your Life A LOT Easier

4/5/2018

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6 Online Branding Tools To Make Your Life A LOT Easier

Creating, running and growing a business takes an astonishing amount of effort— usually more than one person can sustain for very long. Sooner or later, something has to give, and the disruption will likely have serious negative consequences.

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4 Strategies for Bootstrapping More Traffic to Your Website

2/9/2018

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4 Strategies for Bootstrapping More Traffic to Your Website

Your digital marketing strategy is essential for business growth – whether you're a brick-and-mortar store or strictly online company.

You need to build a great website, get visitors to that website, and entice visitors to take action once they get there.

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