A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this lets businesses easily monitor and manage their online reputation, a power they can put to good use by responding in a timely manner to the reviews they receive.​

While there are multiple strategies to drive more traffic to your website, one strategy that has time and again proven to be quite effective is a landing page. As a standalone web page designed for a particular goal completion (either to generate leads or to boost sales of a specific product), a landing page is a great marketing tool that can use for all marketing campaigns in order to boost your site’s conversion rate.