A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this lets businesses easily monitor and manage their online reputation, a power they can put to good use by responding in a timely manner to the reviews they receive.
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 While starting a business might be a lot different in the modern era, it’s also easier. After all, there’s only so much land available for brick-and-mortar shops, yet the internet is an infinite space.
This makes a platform such as Shopify all the more precious, as it streamlines the process of planting your flag in the (digital) ground. With very little paperwork, your business can be up and running in no time. ![The Anatomy Of A (Perfect) Landing Page [Infographic]](/uploads/9/2/9/4/92942654/the-anatomy-of-a-perfect-landing-page_orig.png) While there are multiple strategies to drive more traffic to your website, one strategy that has time and again proven to be quite effective is a landing page. As a standalone web page designed for a particular goal completion (either to generate leads or to boost sales of a specific product), a landing page is a great marketing tool that can use for all marketing campaigns in order to boost your site’s conversion rate.
 Creating, running and growing a business takes an astonishing amount of effort— usually more than one person can sustain for very long. Sooner or later, something has to give, and the disruption will likely have serious negative consequences.
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